Jacob Morgan
Frontal (Alpha) Asymmetry Transaction Machine
Does it seem like more and more, the tech closest to you feels like it can read your mind? Thats because it does.
Tracking your behaviours online can provide detailed accounts of you as a person. AI processing techniques have rocket-boosted the second party’s ability to know you through your actions online. Who and what you love or hate, and how you feel.
This is a highly valuable asset, the foundation of a social media empire is the profiling and tracking of consumer data. Looking forwards, the progression of the devices closest to us will inch closer and closer to the marketing goldmine of complete predictability.
The unpredictable Homo sapiens is ancient history.
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As an opportunity to sell your data, the FATM uses EEG (Electroencephalography) to collect and process your specific response to a set bank of stimulus, aimed to harvest a sensitive data set.
FATM uses real-life marketing methods of brain scanning technology (EEG) to process and record a subject’s emotional and implicit responses to visual stimuli. Using the ‘Frontal Alpha Asymmetry’ technique, an impression of the subject’s positive and negative responses provides a map to predict future responses to various concepts, objects and aesthetics.
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